Do we still value our reputations the way our great-great grandparents did? Reputation matters to us in some ways but not in others. Take your credit reputation as an example. Do you think about how using your credit cards will hurt your reputation with the credit bureaus? Do you think about how being late on a bill payment hurts your reputation with the utility company? Most people don't think that way. But big corporations have entire departments of employees whose jobs are to keep the company reputation immaculate.
Hotels around the world have been caught greenwashing their reputations, by pretending to care about the environment when they are only trying to cut costs. Consumers are not amused, according to this research. These shameful practices go well beyond the hotel industry. Many companies "jump on the bandwagon" when their leaders sense an opportunity to increase profits or save the stock price.
Your efforts to build up your reputation may backfire. If people find out that you are not sincere they may turn against you. When that happens everyone pays the price, even the angry consumers, because they may stop doing business with a company that otherwise provides good service.
Some companies, sensitive to the fragility of their reputations, now employ social media specialists to provide a "human voice" to their corporate image. http://a-firm.5u.com/page-11.htmlThese experiments do sometimes pay off. But when that Twitter account cannot solve your problem, what will you think of the company then? Being too helpful may backfire if the wrong person cannot be helped.
But those social media accounts may have provided one unexpected benefit. People like you more when you help a lot of people, not just a few of them. New studies show that allocating your charity to many beneficiaries makes a better impression than allocating them to just one (even though that may be more effective charity in the long run). There are good reasons think about corporate reputations, and corporations are thinking about them.
Your efforts to build up your reputation may backfire. If people find out that you are not sincere they may turn against you. When that happens everyone pays the price, even the angry consumers, because they may stop doing business with a company that otherwise provides good service.
Some companies, sensitive to the fragility of their reputations, now employ social media specialists to provide a "human voice" to their corporate image. http://a-firm.5u.com/page-11.htmlThese experiments do sometimes pay off. But when that Twitter account cannot solve your problem, what will you think of the company then? Being too helpful may backfire if the wrong person cannot be helped.
But those social media accounts may have provided one unexpected benefit. People like you more when you help a lot of people, not just a few of them. New studies show that allocating your charity to many beneficiaries makes a better impression than allocating them to just one (even though that may be more effective charity in the long run). There are good reasons think about corporate reputations, and corporations are thinking about them.